As a business, it’s your responsibility to ensure customers receive their products undamaged. Failing to do so can result in customer complaints and requests for a replacement or refund. One product that can be quite challenging to package is jewellery; it can easily become tangled or lost in a postage box or bag. In addition, packaging jewellery isn’t just about protecting the item; the packaging will also alter the customer’s perspective of your brand; choosing the right option can be vital to accurately portray your brand and encourage repeat purchases. In this article, we take a look at some tips for packaging jewellery to ensure your business makes the most out of the chosen packaging.
Consider all the options
There are thousands of suppliers of jewellery boxes, each with its own options in terms of style, shape and box type. Before settling on one particular supplier, do your research and consider all of the options available. Take your time to speak to different suppliers to find out the benefits of their solutions. Speaking to them will also give you a clearer understanding of the type of relationship you can build with them over time. Having a supplier you can trust is essential; you may need to make last-minute orders in the future and will want to be able to trust that they can deliver to your standards. In addition, many suppliers will negotiate if you have a large enough volume; reducing the price of your packaging will help boost your profits.
Reflect your brand image
The packing is often the first thing a customer sees when they get their hands on the item they’ve ordered. This initial interaction with the packaging is important as it helps shape the view of the product and the brand. A sleek, stylish jewellery box with a luxurious design will create an impression on your customer. If the packaging provides the right impression and the product matches up to this, then they might become a loyal customer in the future. This is especially important if your jewellery brand is not well-known and you’re trying to gain more of a following. Jewellery is a popular gift item, so that many customers won’t have ordered the ring, necklace or bracelet themselves.
Add personalisation
Jewellery is very important to many people and has been for centuries; it holds emotional significance. You can extend the emotional significance to the packaging of jewellery by allowing the customer to personalise their packaging. Take a ring box for an engagement ring; if the customer can personalise the inside with a special message to their partner, the box will be treasured along with the engagement ring. This personalisation can also open up a new stream of revenue for the company at a relatively low cost. Customers will be happy to pay more to have their jewellery box personalised with a message to the recipient. Learn more about How jewellery got personal.
Environmentally friendly packaging
There has been a shift in many businesses’ approach to the packaging they use and their products as a whole. It is now more critical than ever that companies do their bit to help the environment. Customers are also looking for this when they choose where to buy their products. Choosing an environmentally friendly packaging option will help reduce your carbon footprint and can attract more customers to buy your products. Many jewellery packaging options can be made from recycled materials which are considered environmentally friendly. If you want to advertise that your packaging is environmentally friendly, make sure you evaluate all areas of your business for potential improvements to reduce your impact on the environment. Otherwise, customers will be quick to point out your other practices that aren’t as environmentally friendly if you’re using this as a marketing message.
Jewellery packing is one type of packing that customers will hold on to for several years. They will put their jewellery item back in the box to keep it safe when it’s not being worn. This gives businesses a great opportunity to encourage customers to purchase from the business again; make sure your logo is easy to find on the packaging and the style and quality of the packaging reflect your brand image.
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